Our Association
The DeSoto Watermelon Association is a dynamic organization made up of industry members and watermelon enthusiast. The association strives to make a positive impact within the local community of the Heartland of Florida. With a focus on promoting the cultivation, distribution, and consumption of watermelon, DWA plays a crucial role in advancing the interests of growers, distributors, and other stakeholders in the watermelon industry.The purpose of the DeSoto Watermelon Association is to promote, support, and advance the interests of watermelon growers, shippers, and industry members within the heartland region.
The gem of the DeSoto Watermelon Association is our vibrant Queen Program. This program not only serves as a symbol of tradition and excellence within the industry but also provides young women with opportunities for personal growth, public speaking skills and exposure to the watermelon industry. Our Watermelon Queens serve as an ambassadors for the association, representing its values and promoting the benefits of watermelon in various events, festivals, and community engagements. |
STAFF
Kel Gibson - Executive Director | [email protected]
La Raye Roberts - Bookkeeper | [email protected]
Macy Rowe - Social Media Manager | [email protected]
Alyssa Armentrout - Queen Committee
Jenny Hickox - Queen Committee
La Raye Roberts - Bookkeeper | [email protected]
Macy Rowe - Social Media Manager | [email protected]
Alyssa Armentrout - Queen Committee
Jenny Hickox - Queen Committee